Christopher A Elias, Founder, Principal

Chris began his executive career as a Vice President of Administration of Big Boy Restaurants in 1990. In this position, Chris’ goal was to develop and motivate his team while still aligning to the company’s mission and values. With this focus in mind, he was able to grow himself and the people around him into high performing employees and teams, which eventually led to a growth of responsibilities within the company. By 1996, Chris was named President of Big Boy and over the next 4 years, infused the company with his ethos, leading to one of the most successful turnarounds in the company’s history.

After leaving the company in 2000, Chris decided to focus on bringing his successful strategies to other organizations. Since then, he invited Mark to join him in developing Nexecute’s corporate strategy program to address the full health of an organization from the Elephant Conversation™ to the Value Multiplier™ through his Results Optimizer™ System.


Laura Bull, Head of Brand & Marketing Development

Laura Bull spent ten years with Sony Music Entertainment where she became one of the company’s youngest executives at the age of twenty-eight. During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash. As an expert who specializes in marketing and transforming people into competitive and powerful brands, she then opened her own boutique marketing agency and became the author of an Amazon Direct Marketing best seller, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand.

Bull has been an adjunct professor for six years teaching disciplines in marketing and music business at multiple colleges and universities including SMU’s Temerlin Advertising Institute. She has a BBA from Belmont University’s Mike Curb School of Music Business and a Master of Liberal Studies from Southern Methodist University.

She brings her talents to Nexecute as a brand and marketing strategist.


Nexecute Professional Advisors are outside contractors who
are licensed to use Nexecute Tools in their coaching practice.
David Eilers, Nexecute Professional Advisor

David Eilers has 25 years of healthcare innovation experience, including over 50 foreign country visits. Domestically, he has had R&D and new product management roles in medical device, interventional radiology and remote patient monitoring companies; including Angiotech Pharmaceuticals, Roundtable Healthcare Partners and Welch Allyn Medical. David’s expertise in design thinking solutions has lead him to create novel health and wellness solutions with major institutions including Dana-Farber Cancer Institute, Emory University Hospital and Mayo Clinic. Overseas, he is a long-standing Board Member for the Lwala Community Alliance, employing a hundred community health workers in clinic operations based in rural Kenya. David is currently an Adjunct Professor at the Whitman School of Management’s [email protected] program teaching Corporate Entrepreneurship and coaches several healthcare startup companies.



Amy Riccardi, Nexecute Professional Advisor

Amy Riccardi has 23 years of management consulting experience with boutique and specialized firms working in a wide range of sectors including federal and state government, banking, IT, construction, healthcare, federal contracting, and professional development. Her practice focuses on leadership evolution and human capital, working with CEOs and senior executives to create engaged workplaces where employees love to work and aspire to create great experiences for their customers. Her mantra is to help her clients use data to make great people decisions and leverage compassionate candor to foster strong relationships. Her client list includes the US Department of State, USAID, Department of Homeland Security, IRS, CORT Furniture Rental, the National Park Foundation, and countless small and medium-sized businesses. She currently serves on two Boards, one with the Greater Reston Chamber of Commerce INCspire Program, a501(c)3, and SHE climbs – a non-profit working with young girls to develop leadership skills in preparation to climb Mt. Kilimanjaro. Amy also coaches a girl’s club volleyball team and plays competitively in Northern Virginia.